GUNI-Faculty of Management Studies | Research Thrust Areas
Environment and Sustainability
Areas of Research: Green Marketing; Cause Related Marketing; Sustainable Supply Chain Management (value chain); Environmental Management Practices
Behavioral Finance
Areas of Research: Equity Research and EMH; FinTech effect and investor behaviour; Social Inclusion and Financial Literacy
Entrepreneurship
Areas of Research: Entrepreneurship Education; Social Entrepreneurship; Techno entrepreneurship
Business Analytics
Areas of Research: Information systems & Analytics; Supply Chain 4.0; Industry 4.0 Performance
Healthcare
Areas of Research: Healthcare Analytics; Operations Management & Hospital; Business Intelligence